Programm 2.Halbjahr 2017

Fake News, Alexa und Digital Detox

Marketing Club: Südhessen: The program for the second half of 2017 revolves around the Megathema „Digitization“

Digitization is the megathema – also in communication. The Marketing Club Südhessen therefore dedicates its program for the second half of 2017 on this topic and highlights the digitization in the communications industry from very different angles.

„Digital regional – how a regional media house responds to the challenges.“ „Digital Marketing 2017 – Status, Meaning, Disciplines“ is the title of the lecture By Alexander Holl, Managing Director of 121Watt, who is dedicated to the topic on 4 September in a large overview. In September, the head of the Office of Economic Affairs and Urban Development of the City of Darmstadt, Michael Kolmer and HEAG Holding Chairman Prof. Dr. Klaus-Michael Ahrend, on the digital future of Darmstadt as „the digital city 2017“.

Often, the question of the effects of digitalization is an abstract consideration – on October 23, Alex Sutter, managing director of Carry on Publishing GmbH, will be presenting his report on „It’s a Family Business – an experience report on digital entrepreneurship in the family network“ On October 30, the next talk will be held: Dr. Holger Schmidt from „netzoekonom.de“ talks about „Digital Transformation: New Technologies, New Business Models, New Jobs“.

Artificial intelligence comes – and more and more into the living room. „Voice-Enable All The Things With Amazon Alexa“ is the talk of David Kaiser Country Manager Germany at Amazon on 13 November. „Communication in Times of Fake News“ – this delicate topic is devoted to the blogger and journalist Richard Gutjahr on November 27. And shortly before the start of the contemplative time, the Marketing Club turns the topic completely and deals with digital abstinence: „Digital Detox : Simply switch off between times „is the topic of the lecture by Ulrike Stöckle on 11 December.

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